CF Reports and conditional Logic

I'm sure this is easy (at least i hope it is) but I'm not sure how to
implement it.

We have a report of membership cards and these membership cards have
an image and then text layered on top. A user generates a PDF which
then they can cut out the cards and have it as a temporary card until
their real card arrives.

What i can't figure out is how to get a card set (there are 7 cards
total) to show or not to show if value X is populated.

if i was doing CF it would be something like

<cfif IsDefined('value1') and Len(Trim(value1)) GT 1>
Show card image and output text
</cfif>

how can i accomplish this in report builder?