Report Looping

Greetings,

I am trying to loop over a query to provide all of the information retreived from a query in an excel format. All I am receiving back is the last record. I would appreciate any thoughts. Here is my code...

<cfreport format="excel" query="PCR" template="PCRReport.cfr">
<cfloop query="PCR">
<cfreportparam name="CustomerNumber" value="#PCR.CustomerNumber#">
<cfreportparam name="BusinessType" value="#PCR.BusinessType#">
<cfreportparam name="SoftwareLevel" value="#PCR.SoftwareLevel#">
<cfreportparam name="SoftwareProduct" value="#PCR.SoftwareProduct#">
<cfreportparam name="ProgramName" value="#PCR.ProgramName#">
<cfreportparam name="Affiliation" value="#PCR.Affiliation#">
</cfloop>
</cfreport>

Thoughts?