two CFREPORT tags in a template? in a loop?

Initially i wanted my CFREPORT block to be in a loop. I'm using RTF format. Only the first one runs.
So, I removed the loop and, for fun, put the CFREPORT blocks one after the other. Still, only the first one comes up.

Is this by design? Here's a simplified example of my blocks.

<!--- first --->
<CFREPORT format="RTF" query="#my_query#" template="rep.cfr" overwrite="no">
<CFREPORTPARAM name="rattyname" value="FIRST">
</CFREPORT>

<!--- second call immediately after --->
<CFREPORT format="RTF" query="#my_query#" template="rep.cfr" overwrite="no">
<CFREPORTPARAM name="rattyname" value="SECOND">
</CFREPORT>

Thanks!